CD-Rom Authoring

The use of CD ROMs as a publishing media has been around for some time in the consumer sector. It is only recently that this medium has become effective in the B to B market sector. Most computers in the workplace now have CD-ROM drives and the ability to play video under windows OS and it is becoming commonplace for sound cards to be fitted as standard. So by adding the depth of sound and animation to your literature the retention of that message is far higher than with conventional print media.

Multimedia authoring has a great deal in common with publishing, the main difference being that you're trying to create interesting and compelling layouts on screen rather than on paper. It also has a lot in common with programming, in that you have to control the movement and behavior of objects with time or in response to user input. This makes the design of an effective multimedia product complex to say the least. The mindsets and skills needed by designers and programmers are about as far apart as they could be and in fact the necessary skills are a blend of the two disciplines.

This is easily the most effective way of getting your message across to your customers in terms of portability, accessibility, content and cost. You can now cost-effectively produce a multimedia CD-ROM with interactivity and mixed media content of music graphics and video to deliver a powerful marketing message.

Contact us to discuss your promotional requirements Freephone 0808 180 30 80